Maria Abrar

Maria is a data scientist and analytics expert with 14 years’ experience in creating insights and customer journeys using predictive and prescriptive models. In the past years, Maria has built and trained a data science team, provide data science consultancies in Pakistan, Ukraine, Bangladesh, Russia, Italy and Canadian markets and provided data science solutions. She has worked closely with marketeers, Product Managers and leadership and assist them in utilizing the output of data science in ATL and BTL campaigns, devise future roadmaps and business strategies. Maria has extensive experience in building customer churn prediction models, forecasting customer usage trends and revenue, creating social network maps, developing product recommendation engines and in depth behavioural segmentation.

She is currently working as a Data Scientist for Meta and based in Toronto.

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