Nick Holzherr

Data-Driven Food Recommendations

A behind-the-scenes glimpse into The Food Genome™ and how Whisk maps food relationships with data on nutrition, price, flavour, and other properties. With a team highly advanced in natural language processing, Whisk uses NLP and ontologies of food to understand recipes and then machine learning to personalise recommendations based upon an individual’s food preferences, recipe content they save, and groceries they buy.

Nick Holzherr is founder and CEO of, a path-to-purchase technology startup that makes all online content -- recipe pages, video, display, search or social campaigns -- shoppable on any platform. Since Whisk’s launch in 2012, the startup has partnered with many of the UK's biggest retailers, FMCG brands and digital food publishers. Nick raised venture capital to fund Whisk after pitching the initial idea to Lord Sugar at the final of BBC The Apprentice 2012. Nick has been awarded Business Insider’s Emerging Entrepreneur of the Year, PPA Digital’s “Newcomer of the Year,” The Drum’s "One to Watch,” and The Grocer’s "Top New Talent". He is a frequent industry speaker and has been featured in The Guardian, The Telegraph, BBC, Internet Retailing, Management Today, Food Manufacturer and The Next Web. Prior to, Nick founded two successful start-ups after graduating with a 1st in International Business from Aston University.

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