Anna Fellander

Ethical, Legal, Cultural Consideration When Building ML Teams

It was in 2016 that Anna realised artificial intelligence technology (AI) was becoming the new general-purpose technology: a technology that would drastically impact the economy, businesses, people and society at-large. At the same time, she noticed that AI was also causing a negative externality — a new type of digital pollution. Consumers have opted in to receive the benefit of digitalization, but are simultaneously facing a dark cloud of bias, discrimination and lost autonomy that businesses needed to be held accountable for. In the traditional environmental sustainability model, organisations are held accountable for physical negative externalities, such as air or water pollution, by outraged consumers and sanctions handed down by regulators. Yet no one was holding technology companies accountable for the negative externalities — the digital pollution — of their AI technology. Regulators have had difficulties interpreting AI in order to appropriately regulate it and customers didn’t understand how their data was being used in the black box of AI algorithms.

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