Creating Personalised Customer Profiles
As international competition and price transparency increase, personalizing customer experience creates a competitive advantage. This presentation demonstrates how to operationalize customer segments using the segmentation data in your product and marketing experiences. We'll also present the opportunities that real-time technologies make possible to elevate your customer experience
Clara Hennecke is a Streaming Advocate at Quix, where she supports Quix' clients to get impactful projects around stream processing running. She was previously in the data team of the Venture Capital Investor Project A, advising it's portfolio start-ups in all topics data, ranging from their first data hire to scalable data architectures for hyper-growth ventures.