Abdullahi Adamu got his PhD from the University of Nottingham in Computer Science (specialising in neuroevolution of efficient Artificial Neural Networks using neural diversity) in 2016. Since then he has worked in various industries including market research and advertising. These included working at a market research startup in London where he developed models that could extract insights from human conversations about products or services. He moved on to Publicis, where he wore the hat of a Data Engineer and Data Scientist in 2018, and contributed by writing a framework to aggregate campaign data from various campaign managers that allows for seamlessly querying through a dashboard. He also worked on using deep learning projects to various problems; these included questions like why certain ads performed better than others for different audiences? how visible are sponsorship ads? and how are inclusive video ads in terms of age, gender, ethnicity and disability.
Outside of work, apart from Netflix; he loves watching movies in the cinema, especially if it's directed by Tarantino, Christopher Nolan or Peter Jackson. He enjoys playing around with IoT devices to make everyday items “smart” and loves traveling to discover new places, cultures and make new friends.